For all businesses, every customer is different, and so too are the potential customers, meaning it's very unlikely that one general advert will appeal to each of them in the same way, this is where dynamic remarketing can help.
Reaching out to previous customers can be a smart way to increase conversions, and Google's dynamic remarketing
automatically creates customisable ads that can connect with shoppers, and not only show them other products they may be interested in, but also remind them of products they've looked at or purchased in the past.
Dynamic remarketing is made to be customised; and Google's remarketing tags lets you define your own remarketing lists, no matter how many. The tag for each website page helps create a customised advert by collecting valuable information from a specific customer, such as the ID of the product they viewed and the exact page they visited. Google provides remarketing lists to get you started, including all visitors, general visitors, product viewers, shopping cart abandoners, and past buyers.
This is where it is important to tag each page of your website correctly and Google offers tag validation tools for assistance. Lists will then be developed, and they can be found in your Google AdWords account where you can see exactly how many individuals you have in each remarketing list. Each list can have different durations; while the default time duration is 30 days.
If you would like to start using dynamic remarketing, and create adverts that reconnect with site visitors, Freetimers can help. We are currently offering an AdWords voucher which matches your first month's spend with your second, all the way up to a sum of £200. To find out more about how your business can start dynamic remarketing, call Freetimers today on 01604 638421.