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Freetimers SEO & Webmarketing  Blog

Welcome to the Freetimers SEO & Web Marketing Blog!  This blog is entirely devoted to that beast of a subject, Online Marketing, a substantial segment of which is associated with SEO.  If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use.

So, happy SEO!

Greg Poulson, Managing Director, Freetimers

The Google search engine has been close to all our hearts since it started; it won us over with its speed, the relevancy of its results and its uncluttered, no-nonsense approach. So the world flocked to it to the point that doing a search has become synonymous with the brand: we 'google' it. This clean and pure Google with the buy line 'Do no evil' didn't last however. The purity of the information democracy started to be eroded by the necessities of our commercial world, something which none of us should be surprised about. Please excuse me now whilst I present a very very truncated history of what happened. First came Google Adwords, Google's pay per click advertising platform. The most notable difference on Google's results pages was that suddenly there were all these extra links down the side and sometimes above the “real” search engine results. Ever since then, website owners and SEO specialists starting coming up against Google manipulating its algorithm progressively to 'i...

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2011-08-25 | Posted in Uncategorised 0 Comments

You may be aware of some of our great Search Engine Optimisation success stories, particularly for some of our bigger clients. The reason we get such success is primarily because of our better understanding of Google's search results algorithm than most other SEO practitioners. This allows us to achieve some phenominal results in some of the internet's most competitive markets, but it also works extremely well for local markets. If you have a small business trading in one to three counties, our local SEO can get you some amazing results, and keep them that way, and at less cost than you may expect. A case in point is our client Avant Garde Roofing, a small professional flat roofing business operating in Northampton, Milton Keynes and Bedford and their respective counties. We started their SEO work in June 2011, and now at the end of November 2011, we are working on 325 search phrases. So far we have achieved 80 No.1 positions for them, 150+ top 5 rankings and nearly 200 top 10. Thei...

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2011-12-17 | Posted in Uncategorised 0 Comments

In our last post we dicussed our local seo work, and in the last month we have another great example of how quickly success can be achieved in substantially improving our client's Google search engine results (ie SERPS).  In this case our client, a dental practice in Leicestershire recommended to Freetimers, had a website that was not achieving much at all in terms of first page positions.  His web developers had done some very basic search engine optimisation, but so limited it did not come close to encompassing what the practice was trying to target.  To make up for the lack of organic search results, the client was paying another fairly high priced agency to undertake a Google Adwords campaign, and also getting quite poor value for money. Our plan was to re-optimise the site, adding some targeted landing pages as well, and then to operate a monthly process of link popularity building, on-site SEO, and current refering content on a continuous improvement basis, to a much lower ...

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2012-01-16 | Posted in Uncategorised 0 Comments

Many business owners and managers in the UK and elsewhere tend to view the online marketing of their business and products as a one-off requirement that is fulfilled simply by having a website designed for them, and placing it on the Internet. Unfortunately, those who do actually think this way couldn't be more wrong! The essential facts of the Internet immediately destroys this view about web marketing: Your website is almost certainly not the only one in its field, and for most sites, it will be one of thousands, perhaps millions, of websites available over the internet. Unless your site is hugely well known because of your brand (like Tesco, Coca Cola or Apple), most potential users of your site, and potential customers of your products will not know who you are or your site's address. The online marketing of your site therefore must at least consider how people will find you, which today is primarily by using search engines like Google and Yahoo. The Internet changes liter...

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2012-01-23 | Posted in Uncategorised 0 Comments

Another of our success stories, the Garagedoorsonline.co.uk (GDO) ecommerce website is surging ahead with record visit and page view rates in January 2012, as well as with its Google organic search rankings. Visit rates look to top 52,000, with over 400,000 page views (a 7.7:1 ratio) and 2.7 million hits.  Freetimers works its SEO and web marketing on a continuous improvement basis with this client, and not only does it have the most sophisticated ecommerce site in its field, it also has a huge admin system that is best in its class and offers our client unrivaled functionality to manage their business.  Our continuous improvement has also worked a treat with the visits up 117% and page view stats 146% increased over this time last year,  even in the current economic climate. The site currently achieves top 5 rankings for its products in just about every location in the uk (for some 30,000 search phrases), in addition to having some 80% of its more generic search phrases ranking in ...

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2012-01-26 | Posted in Uncategorised 0 Comments

One of the current subjects of discussion in the web marketing community is Google's addition of the Google+ social networking service to its tool chest of products.  Google+ is of interest to web marketing, and particularly SEO practitioners, because of Google's apparent intention to include the Google+ 'likes' directly into its organic search ranking algorithm, which will shift the search ranking results away from general internet relevancy towards a more Google proprietary relevancy.  It also means that the determination of whether a website ranks well or not will directly relate to the number of people using the Google+ service, and what kind of people they are, ie, what age are they, what social background, and what they think about Google. This is a concern not just because of the discrimination involved, but also because, in spite of Google's attempts to fend off anti-trust actions against it with its 'consolidation' of its privacy policy over the last week, to join Google+ y...

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2012-01-28 | Posted in Uncategorised 0 Comments

If you are into search engine optimisation then no doubt you will be aware of the furore created by Google's Penguin update.  You've probably seen the articles sprouting up around the Internet that SEO is now, or very soon to be, dead, and that 'content marketing' is the way forward. Well, to us it doesn't seem so clear cut.  Certainly Google has once again moved the bar, but for them that is normal.  After all, they tweak their ranking algorithm a little bit every day, and in a more major way weekly/monthly. With Penguin they have made some significant changes, however for the majority of the changes they are really just moving the bar in the same direction they had already been going.  Freshness of content for example, has been around for some time.  They've just made it a little more important.  Offsite content and its freshness, well that was already there too, just made relatively a little more important again.  Quality of website construction and the correct use of tags suc...

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2012-10-31 | Posted in Uncategorised 0 Comments

After the Federal Trade Commission (FTC) decided not to pursue a lawsuit against Google, it would seem that the internet giant has free reign to develop the future of search engines how it sees fit. This has got us thinking about what could be next for Google. Over the past few years we have seen some massive changes in the way that Google displays our search results. It's been a long time since a search resulted in the 10 most popular links. Google has moved away from directing you to other sites and has started to answer your questions. Think about it: you search for an address. Google maps provides you with a map and directions whether you need to get there by car, public transport or foot. Search for a local restaurant; Google local will display opening times, contact information and reviews from other customers. So what do we think is next for the search engine? Google has always said that they want to make the search experience easier, faster and more accurate for users....

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2013-02-10 | Posted in Uncategorised 0 Comments

In previous years, email spam was big business. Companies selling top shelf products could easily (and cheaply) send out millions of emails in an attempt to find paying customers. Now it seems that these former spammers are being forced to pursue more legitimate avenues when it comes to online advertising. The improvements in spam blocks and the popularity of social media sites such as Facebook who survive off advertising is the reason why email spam is at its lowest in five years. We have all seen banner ads on websites and the small adverts that sit to the side of a Facebook profile, selling a range of products from gadgets to cheap clothing. The good thing is that these ads are usually targeted to an individual's recent internet searches - and unlike spam emails can be easily be ignored.

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2013-02-20 | Posted in Uncategorised 0 Comments

If you're an iOS user - about $1b according to analysts Morgan Stanley. But why would Google happily pay in excess of an estimated £641 million to one of their biggest rivals? According to reports, Google take only 25 cents from every dollar they earn advertising on iOS, with Apple taking the rest. But apparently, it's the price they are willing to pay to keep iOS users from jumping ship to Microsoft's Bing search engines. However, Google doesn't come away empty handed - every search carried out provides them with data which they store. “Google has worked hard to ensure the popularity of their search engine and are keen to protect that popularity – even if it means giving Apple a large chunk of their advertising revenues,” comments Greg Poulson of Freetimers.

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2013-02-25 | Posted in Uncategorised 0 Comments

The article below is repeated from Business Matters online magazine. Greg Poulson of web developers and SEO specialists Freetimers (www.freetimers.co.uk) looks at how advances in internet technology have affected businesses, offering an insight into the future. It's hard to imagine how a business could function effectively in 2013 without the internet. Yet the development of the World Wide Web by Tim Berners-Lee and his team came about relatively recently in 1989, whilst internet giants like Amazon and Google first appeared on the scene in the 1990s. As one of the pioneers of early web design, I have seen huge changes in the industry. Initially, the internet was much like an empty street – not much traffic and it was easy to get people's attention. In fact, when my company F reetimers built its first client ecommerce site in 1998, there were only 400 competing sites worldwide. However, times have changed and that figure is now several million, meaning that whichever industry ...

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2013-02-26 | Posted in Uncategorised 0 Comments
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