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Freetimers SEO & Webmarketing  Blog

Welcome to the Freetimers SEO & Web Marketing Blog!  This blog is entirely devoted to that beast of a subject, Online Marketing, a substantial segment of which is associated with SEO.  If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use.

So, happy SEO!

Greg Poulson, Managing Director, Freetimers

The Google search engine has been close to all our hearts since it started; it won us over with its speed, the relevancy of its results and its uncluttered, no-nonsense approach. So the world flocked to it to the point that doing a search has become synonymous with the brand: we 'google' it. This clean and pure Google with the buy line 'Do no evil' didn't last however. The purity of the information democracy started to be eroded by the necessities of our commercial world, something which none of us should be surprised about. Please excuse me now whilst I present a very very truncated history of what happened. First came Google Adwords, Google's pay per click advertising platform. The most notable difference on Google's results pages was that suddenly there were all these extra links down the side and sometimes above the “real” search engine results. Ever since then, website owners and SEO specialists starting coming up against Google manipulating its algorithm progressively to 'i...

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2011-08-25 | Posted in Uncategorised 0 Comments

One of the current subjects of discussion in the web marketing community is Google's addition of the Google+ social networking service to its tool chest of products.  Google+ is of interest to web marketing, and particularly SEO practitioners, because of Google's apparent intention to include the Google+ 'likes' directly into its organic search ranking algorithm, which will shift the search ranking results away from general internet relevancy towards a more Google proprietary relevancy.  It also means that the determination of whether a website ranks well or not will directly relate to the number of people using the Google+ service, and what kind of people they are, ie, what age are they, what social background, and what they think about Google. This is a concern not just because of the discrimination involved, but also because, in spite of Google's attempts to fend off anti-trust actions against it with its 'consolidation' of its privacy policy over the last week, to join Google+ y...

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2012-01-28 | Posted in Uncategorised 0 Comments
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