Freetimers Web Marketing - Blog

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Freetimers SEO & Webmarketing  Blog

Welcome to the Freetimers SEO & Web Marketing Blog!  This blog is entirely devoted to that beast of a subject, Online Marketing, a substantial segment of which is associated with SEO.  If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use.

So, happy SEO!

Greg Poulson, Managing Director, Freetimers

Many business owners and managers in the UK and elsewhere tend to view the online marketing of their business and products as a one-off requirement that is fulfilled simply by having a website designed for them, and placing it on the Internet. Unfortunately, those who do actually think this way couldn't be more wrong! The essential facts of the Internet immediately destroys this view about web marketing: Your website is almost certainly not the only one in its field, and for most sites, it will be one of thousands, perhaps millions, of websites available over the internet. Unless your site is hugely well known because of your brand (like Tesco, Coca Cola or Apple), most potential users of your site, and potential customers of your products will not know who you are or your site's address. The online marketing of your site therefore must at least consider how people will find you, which today is primarily by using search engines like Google and Yahoo. The Internet changes liter...

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2012-01-23 | Posted in Uncategorised 0 Comments

One of the current subjects of discussion in the web marketing community is Google's addition of the Google+ social networking service to its tool chest of products.  Google+ is of interest to web marketing, and particularly SEO practitioners, because of Google's apparent intention to include the Google+ 'likes' directly into its organic search ranking algorithm, which will shift the search ranking results away from general internet relevancy towards a more Google proprietary relevancy.  It also means that the determination of whether a website ranks well or not will directly relate to the number of people using the Google+ service, and what kind of people they are, ie, what age are they, what social background, and what they think about Google. This is a concern not just because of the discrimination involved, but also because, in spite of Google's attempts to fend off anti-trust actions against it with its 'consolidation' of its privacy policy over the last week, to join Google+ y...

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2012-01-28 | Posted in Uncategorised 0 Comments

After the Federal Trade Commission (FTC) decided not to pursue a lawsuit against Google, it would seem that the internet giant has free reign to develop the future of search engines how it sees fit. This has got us thinking about what could be next for Google. Over the past few years we have seen some massive changes in the way that Google displays our search results. It's been a long time since a search resulted in the 10 most popular links. Google has moved away from directing you to other sites and has started to answer your questions. Think about it: you search for an address. Google maps provides you with a map and directions whether you need to get there by car, public transport or foot. Search for a local restaurant; Google local will display opening times, contact information and reviews from other customers. So what do we think is next for the search engine? Google has always said that they want to make the search experience easier, faster and more accurate for users....

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2013-02-10 | Posted in Uncategorised 0 Comments

Despite being branded as the 'boring social network', LinkedIn has proven to be a money maker after going public – unlike its more social rival Facebook. The business networking site has several money making revenues which have all performed well over the last 12 months. LinkedIn made $40.2 million last year - a massive jump from the $13 million figure registered previously. Over half of the company's revenue came from the sale of job recruitment tools on the site. Unlike Facebook, who rely on ad sales for 84% of their total revenue, advertising accounts for just 1/4 of LinkedIn's revenue, with 1/5 coming from premium member subscriptions. Having recently passed its two million member mark, with an average of two new members every second, the site looks set to go from strength to strength. Greg Poulson of Freetimers is not surprised at the site's growth. “LinkedIn has become an increasingly respected and well used site by the business community with healthy revenues which will s...

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2013-02-12 | Posted in Uncategorised 0 Comments

The UK now has over 10 million active Twitter users, according to the micro blogging site's latest research. With more than 200 million users worldwide, this means that the UK now accounts for around 5% of the site's total users. We Brits also appear to have a greater need to tweet on the move, with 80% of users regularly tweeting from their mobile phones - considerably higher than the world average of 60%. Unfortunately, all this tweeting is not doing much for our social skills with 50% admitting to tweeting in bed and a third saying that they tweet during social situations. For those Twitter addicts out there, you can now download every tweet you've ever sent. Simply request your archive in your settings to start your download.

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2013-02-18 | Posted in Uncategorised 0 Comments

In previous years, email spam was big business. Companies selling top shelf products could easily (and cheaply) send out millions of emails in an attempt to find paying customers. Now it seems that these former spammers are being forced to pursue more legitimate avenues when it comes to online advertising. The improvements in spam blocks and the popularity of social media sites such as Facebook who survive off advertising is the reason why email spam is at its lowest in five years. We have all seen banner ads on websites and the small adverts that sit to the side of a Facebook profile, selling a range of products from gadgets to cheap clothing. The good thing is that these ads are usually targeted to an individual's recent internet searches - and unlike spam emails can be easily be ignored.

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2013-02-20 | Posted in Uncategorised 0 Comments

If you're an iOS user - about $1b according to analysts Morgan Stanley. But why would Google happily pay in excess of an estimated £641 million to one of their biggest rivals? According to reports, Google take only 25 cents from every dollar they earn advertising on iOS, with Apple taking the rest. But apparently, it's the price they are willing to pay to keep iOS users from jumping ship to Microsoft's Bing search engines. However, Google doesn't come away empty handed - every search carried out provides them with data which they store. “Google has worked hard to ensure the popularity of their search engine and are keen to protect that popularity – even if it means giving Apple a large chunk of their advertising revenues,” comments Greg Poulson of Freetimers.

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2013-02-25 | Posted in Uncategorised 0 Comments

The article below is repeated from Business Matters online magazine. Greg Poulson of web developers and SEO specialists Freetimers (www.freetimers.co.uk) looks at how advances in internet technology have affected businesses, offering an insight into the future. It's hard to imagine how a business could function effectively in 2013 without the internet. Yet the development of the World Wide Web by Tim Berners-Lee and his team came about relatively recently in 1989, whilst internet giants like Amazon and Google first appeared on the scene in the 1990s. As one of the pioneers of early web design, I have seen huge changes in the industry. Initially, the internet was much like an empty street – not much traffic and it was easy to get people's attention. In fact, when my company F reetimers built its first client ecommerce site in 1998, there were only 400 competing sites worldwide. However, times have changed and that figure is now several million, meaning that whichever industry ...

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2013-02-26 | Posted in Uncategorised 0 Comments

Having a well-designed website, with fresh SEO content alongside a successful email marketing campaign can really help to boost a business, but if the information cannot be utilised in the same way on a mobile phone, sales can plummet. Today, mobiles are clever devices, to an extent, and without mobile marketing, a business, no matter how big or small, may miss out on an extremely large customer base. Mobile traffic is increasing and with it, so too is the amount invested. If a business's website cannot be opened correctly on a mobile device, customers may soon lose interest, so it's fundamental, especially for businesses, to make sure their products and information is out there to be discovered. Email campaigns are a popular way of keeping in contact with clients, and they must be readable on numerous devices, especially mobile phones. Making a business's homepage accessible on a phone is one thing, but to attract more customers all aspects of content should be optimised, even t...

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2013-10-02 | Posted in Uncategorised 0 Comments

With billions of people spending hours on social media networks, social media marketing (SMM) can be one of the most important elements of an online marketing strategy for most businesses. Twitter, Facebook, and YouTube are among the most popular social media websites, with each having a unique environment and a set of specific benefits, but one thing they all share in common is the opportunity to engage and build relationships with customers. Social media networks can be used to ask your target audience questions, and show you're taking an interest in their needs. For detailed feedback, polls can be published on Twitter, Facebook and LinkedIn, potentially helping your business make any necessary improvements. Positive feedback on social media networks can help increase conversions and sales; with one customer's positive experience potentially persuading another social media user to purchase from you without reluctance. On the other hand, dealing well with negative feedback can b...

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2013-10-24 | Posted in Uncategorised 0 Comments

As many businesses are aware, creating a website doesn't automatically guarantee your business with instant results. There are many ways of attracting visitors to your website. It could involve search engine optimisation; improving your website's relevancy, and as a result achieving higher search engine rankings so your site can be found without difficulty. Pay per Click (PPC) can be a relatively quick way of attracting visitors with targeted advertisements; paying a fee each time they 'clicks through' to your website. But, however an individual finds your website; they must be presented with quality content, especially if you want them to stay, and particularly if you want to 'convert' visitors to make an enquiry or purchase from your site. Packing a website with high quality relevant information on a regular basis can be a daunting task. Businesses may not even have the time or staff to create such content, but to maximise online potential, it is a necessity. Freetimers offe...

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2013-11-05 | Posted in Uncategorised 0 Comments

Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales. Digital marketing agencies aim to make sure their clients websites are performing, because the fact is there is no point in having a good-looking website if potential customers are unable to find it. Today there are numerous marketing possibilities available to promote and sell your products and services, and by incorporating the right mix of marketing methods, a digital agency can create an effective web marketing strategy tailored for a business's requirements. More and more people are searching for businesses, products and services through search engines, meaning search engine optimisation (SEO) is likely to be an essential part of a marketing strategy because it can help make sure your website is found easier in search engines. Freetimers has been providing SEO and other digital marketing services since 1997, including: pay ...

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2013-11-29 | Posted in Uncategorised 0 Comments

Digital engagement essentially involves using digital tools and techniques to find, listen and communicate with various individuals abut a certain issue, and it can help make more people aware of your brand. It can be relatively easy for an individual to ignore a company if they're using forceful sales jargon, however, there are other ways for businesses to communicate their message, perhaps more naturally and effectively. Millions of online conversations occur constantly, about various topics, and they're engaging on a human level. Therefore, by getting your business involved in relevant online discussions and sparking your own conversations, you can begin to improve your digital engagement and connect with customers on a more personal level. Every individual has different interests, needs and different ways of communicating, which can make digitital engagement a difficult, yet essential marketing method. One individual may engage better using their social media pages, where ...

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2014-04-26 | Posted in Uncategorised 0 Comments

Occasionally there will be some website visitors who slip away; not having purchased any products or services, and behavioural retargeting can be used to potentially persuade them in a second attempt. It's a method that can help businesses advertise relevant products to previous website visitors on popular websites such as Google, Facebook and others; perhaps showing your previous visitors the products they viewed or added to their shopping cart basket before they abandoned it.  This method essentially sees a business reach out to previous website visitors, advertising to them once more in a bid to increase sales and maximise return on investment (ROI). For example, an ecommerce website may have a visitor that viewed a selection of products on their website, and then left the page. Later that same individual may log in to their Facebook account to check out their news feed, and this is one of the areas where your advert can appear; showing them the products they viewed at on your...

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2014-04-29 | Posted in Uncategorised 0 Comments

Facebook Live detonated the first quarter of 2017 with live video streaming. Twitter and Instagram are quickly following suit. So how else will our much-loved platforms continue to rapidly progress through 2017. To be consistent with the well-known phrase, we do believe ‘You ain’t seen nothing yet’...

 

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2017-03-08 | Posted in Uncategorised 0 Comments
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