SEO Case Studies UK - The Garage Door Centre
We started working with this website in 2006, and it has now been the leading site in the sector for more than 5 years, helping to make this client the UK's No 1 retailer of garage doors. The site is currently No.1 on Google for the generic phrase 'Garage Doors'. A major re-development of the website is now in progress so watch this space.
The Garage Doors Centre appointed Freetimers in 2006 to re-vamp their main site thegaragedoorcentre.co.uk. Shortly after that we started on the website's SEO and it has never looked back.
Ten years on, the group now has some 15 websites and the main site’s visitor rate has increased by over 11,000% (we are aware this figure seems unbelievable, but it is true). As a whole, the business has evolved from being a small regional player to the UK’s No1 retailer of garage doors. The main site has now become THE authority site for garage doors in the UK. Freetimers and TGDC work together closely everyday at all levels of the business.
Our SEO strategy has evolved throughout the 10 years of working with The Garage Door Centre. To begin with we did not simply target the big phrases such as 'garage doors' but instead focused on the business' regional presence. We quickly achieved local top 5 and 10 successes which boosted the company's sales and formed secure foundations for further growth, and for expansion of the SEO, both in terms of the search phrases targeted and in the locations covered. As more areas were captured the keyword targeting also expanded, first radially outwards, then to conurbation related phrases, sub-generics and finally the generic phrases themselves. Once the site was strong enough to attain no 1 rankings for generic phrases, long-tail, niche and specific products were also targeted, until complete coverage of the whole of the relevant phrase landscape could be achieved.
The result is that thegaragedoorcentre website has now achieved comprehensive coverage on Google and other search engines for in excess of 30,000 search phrases achieving top 10 and better rankings. Covering the full range of segments and different points of the customer journey for multiple persona types, has produced a visitor rate improvement to nearly 12,000%, 20 of 20 of the most important phrases in Google's top 10, and 321 of 372 monitored phrases in the top 10.Download Case Study
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