Costs

It is surprising how many businesses only budget for the building of a website and not the marketing.

The lack of allocation of budgets is partly down to an assumption that you can pay a one off fee and be visible in the search engines, for any set of keywords.

There are many Search Engine Marketing companies who will offer to submit your website to thousands of search engines for £40 per month. These companies will usually guarentee top 10 rankings. They are best kept away from.

In order to gain high rankings it is important to allocate a monthly budget and commit to it.