SEARCH ENGINE RELEVANCY WORK

Search Engine Relevancy Work

The question is how do you create a search engine relevant website?

If a website is relevant to a search made on a search engine, it will appear near the top, or at the top of the SERPS (search engine results pages).

Search engine relevancy focuses on ease of use for the end user, in other words how easy is the site to navigate and to find what you are looking for. Each and every search engine has a different criteria when determining the relevancy of a website, and whether this should appear at the top of the rankings.

In order for the web page to be relevant to the search, in other words appear at the top of the listings it must meet the criteria that the search engine has put in place.

Google has a very different relevancy for ranking websites than Yahoo or MSN and Google still comes out the "top dog" in searches done all over the world. If you have heard of the new dictionary word "google it" meaning to search on the Google search engine, you will know what we mean.

Freetimers Web Marketing understands this, and all our websites are designed to be user-friendly and search engine relevant. If you have an existing website that is not appearing at the top of the search engines, it is probably not relevant to the search and will need to be optimised with the correct content, keywords and off page optimisation etc to rank higher when the results are shown.