Pay per Click Marketing (PPC) can be one of the most effective online marketing methods, especially if a campaign is set up and managed appropriately.
Today there are a range of PPC providers, including: Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads and Foursquare Ads. This does not necessarily mean you have to choose one pay per click provider, you could use various platforms to form part of a successful pay per click campaign.
Google AdWords and Bing Ads are both search engine pay per click providers. They allow you to bid on search phrases that are relevant to your business, and if your bid is deemed high enough, you will pay that fee each time a potential customer clicks on your advert.
Facebook Ads can help you reach your target audience by specifying their location, age, gender and interests. You can then create an advertisement that is targeted to the customer you want your advertisement to attract. LinkedIn Ads is another popular social media PPC provider, and i... Read More...
Mobile phones can essentially be recognised as social media's favoured device; people can now communicate and share their news or information whilst they're on the move, and business should aim to take advantage of this facility, especially if they want to reach a larger audience.
Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram all have their own smartphone apps, and your content can be accessed quickly, especially if a mobile audience is considered in your social media marketing strategy, and ideally it should be.
When a business sends out a tweet, a Facebook status or perhaps releases a corporate video on YouTube, they're essentially reaching an audience across a range of devices, including computers, mobile phones, tablets and eBook readers. Links to external websites from your social media accounts should be carefully considered, and if you aim to draw your audience's attention to a specific website, it should preferably contain mobile optimised content, theref... Read More...
Many people are perhaps aware of Facebook, YouTube and Twitter, yet there are many other social media networks that are well worth considering if you want to fully engage with your target audience, and Pinterest is one of them.
Pinterest is a social media network that's well suited to imagery, so if your business's website has visually appealing images, the probability is that your 'pins' will get 're-pinned' (liked and shared) more frequently; helping your business reach a different audience.
Pinterest is useful tool for showcasing your products and your website content, whilst potentially directing Pinterest users to your website, and converting them into customers. If your website frequently publishes images; perhaps in blog posts, product pages or in news items, then Pinterest can be used to pin that content to a relevant board (fronted by the image in your website's content), possibly reaching an audience that wouldn't have been exposed to using other or existing social medi... Read More...
It's not always possible to provide an effective overview of a business on one dedicated page, and that's why LinkedIn has created showcase pages; allowing companies to create a separate page for various aspects of their business.
Some organisations will contain a selection of different teams or departments, and it can be beneficial for these teams to display their own messages, to their own audiences. Showcase pages are extensions of your LinkedIn company page, while there is a maximum of 10 free showcase pages for each business, making them ideal if you have numerous differentiating departments within your business.
Showcase pages are built to be more focused than company pages, mainly because they take a step away from the business as a whole, and focus only on one business department or section.
LinkedIn aims to help various businesses build 'trusting relationships' and by showcasing your business through unique pages, you're able to share more information about your busin... Read More...