Articles

Articles

articlesFrom time to time we write articles about various website marketing and search engine optimisation issues.  The most recent are shown below under current articles.  For older articles click on the archive link below right.

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Latest Articles

The Impact of Online Reviews14th August 2014

 

Word of mouth (WOM) will always influence customer decision making but the same can be said for online customer reviews. A study by Search Engine Land in 2013 stated that “79% of consumers trust online reviews as much as personal recommendations”. This is one of the reasons why online reputation management has developed so significantly in recent years and a major part of this approach is combating the outbreak of negative press on social media networks, blogs and review websites.

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Understanding the role of a Digital Agency11th November 2013

Today more and more businesses require a digital agency to help their business fulfil its online potential and increase enquiries, conversions and sales.

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Measuring the Traffic of Websites9th October 2013

Yahoo will be thrilled at figures recently published by ComScore, which see it push Google off the top spot for the first time since 2011.

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How to SEO

A Brief insight into the workings, tecniques and basics of SEO.

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Search engine pay per click

Understanding Google Adwords and  search engine Pay Par Click (PPC).  How it works and why it is the most targeted paid advertising method, ever...

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SEO vs PPC

Stacking up the pro's and con' s of SEO and PPC, displaying ideas of how to use both as best practice.

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Getting Found on Google

An initial explaination of users new to Google, SEO and key search engine methods.

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Microsoft Bing search engine

All you need to know about Microsoft's latest search engine project.

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Google Sandbox theory

The Google 'Sandbox' theory explained and analysed.

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Sandbox or Ageing filter

More about Google's sandbox theory, comparisons and analysis.

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How do I find my keywords

Your keywords are a key element of your website success.

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Google Test Center

A brief insight into Google test centres and how they effect the modern day search results.

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Vocabulary
  • SEO - Search Engine Optimisation
  • ROI - Return on Investment
  • PPC - Pay per Click
  • Google Adwords - Google's version of PPC
  • SERP - Search Engine Results Page
  • Organic - Natural listings on Google rather than PPC

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