Freetimers Web Marketing - Glossary


glossaryLike most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with.  We do try to not play this game if we can, but sometimes it is difficult!  Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way throught the jargon maze.  We hope it helps.


This is Google's brand name for its Pay Per Click (PPC) service.  When you do a search on Google they are shown as 'sponsored links' in the shaded area above the search engine results (the 'natural' or 'organic' listings of the main Google search engine) and in the column on the right.  These are all paid for advertising.

Google Adwords

Google's version of Pay Per Click

Google Analytics

Google's website analysis service, a free and pwerful website statistics and anylysis package with a friendly graphical interface and some very useful ratios and other site performance features.

Natural Search

The results actually produced by a search engine, based upon relevancy to the search phrase used, and excluding paid for advertisements


Natural listings on Google rather than PPC


Pay per Click Google Adwords - Google's version of PPC


Return on Investment


Search Engine Optimisation


Search Engine Results Page


Social Media Marketing, ie marketing yourself on social marketing sites like FaceBook, Twitter, MySpace, etc.


Social Network Marketing, effectively the same as SMM, Social Media Marketing

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  • Freetimers are not beginners at SEO and Web Marketing.  We've been doing it since 1997.
  • Our typical improvement in visits to our clients' sites is 400% in the first year.  Our best so far is 4000% in 3 years.  Yes, these figures are real.
  • With the results we achieve, we often wonder why more people don't use us?  The answer is that too many people have been burned by purported experts who don't get results.
  • Freetimers gets results, REAL RESULTS for REAL CLIENTS, just like you. We can prove it too, for search phrases in some of the most competitive markets online today.
  • Phone us today, and we'll prove it to you.
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