From time to time we write articles about various website marketing and search engine optimisation issues. The most recent are shown below under current articles. For older articles click on the archive link below right.
This article is in place to discuss and provoke ideas around Google’s Sandbox Theory; it’s a largely theoretical subject amongst SEO specialists and is quite literally a stumbling block when dealing with New Websites!
The theory surrounds new websites, the idea being that Google is imposing some kind of penalty to new websites or sites acquiring large amounts of links in a relatively short amount of time.
The so-called "sandbox" Theory suggests that new sites may show for obscure search's but not at all for searches completely relevant to the site in question, SEO specialists are then pulling their hair out making change after change and not actually ranking on quite legitimate terms.
The theory also suggests that established websites who obtained many hundreds even thousands of link over a short time are also placed in the Google Sandbox, as they seem to be part of a link trading scheme or to be purchasing links as a means to generating page rank through link farming. This type of process goes against Google’s perception of a "quality" ranking system and so is frowned upon.
Many highly respected SEO specialists speculate that once in the "sandbox" a period of 6-8 months have to pass until Google will then crawl sites and re-evaluate their web presence!.
My theory on the Google Sandbox is that there isn’t any "sandbox" at all, in fact a new algorithm is favoring age over the other 200 rules included in its indexing system, I like to call this an "aging filter".
Loading, please wait...
Is your web traffic flatlining?
View some of our current SEO achievements, and how we have helped our clients grow their website traffic and their business.
The cookies used on this site include the following:
Cookies for Website Traffic Monitoring and Improvements
1. Google Analytics creates 4 cookies, __utma,__utmb,__utmc and __utmz.
We use Google Analytics to monitor our website’s performance, and how it is used by visitors so we can make improvements to the user experience. When we use Google Adwords or Google A/B testing, these will also utilise a cookie each for the same purposes as for Analytics.
Cookies for User Convenience 2. We use a simple cookie to help remember login details for our site's admin panel and also for our Blog admin panel. These are for user convenience only, and no information is collected or shared with anyone.
Essential Cookies for Website Functionality
3. PHPSESSION. This is an essential cookie that assigns a session to each visitor to ensure the site’s functionality works properly, that only lasts while you are on this site. No information is retained or shared with anyone.
4. regID. An essential cookie which helps the website remember you after you have logged in, and allows you to utilise specific website functionality for logged in users only. No information is retained or shared with anyone.