Like most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with. We do try to not play this game if we can, but sometimes it is difficult! Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way through the jargon maze. We hope it helps.
A measurement index created by Moz as its all-in-one alternative to Google's Page Rank. Domain Authority also has its Page Authority option for individual pages. Along with the Majestic Trust and Citation Flow indices, DA is amongst the most widely used indexes for SEO purposes, but in tests has been found to track less well against Page Rank than Majestic's measures, although none of them currently represent a fully accurate and predictive alternative to Page Rank.