Like most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with. We do try to not play this game if we can, but sometimes it is difficult! Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way through the jargon maze. We hope it helps.
A measurement index created by Majestic which looks at the level of authority and trust a website and its individual web pages have accumulated, and which can potentially be passed to other sites it links to. It represents an alternative to Google's Page Rank although it focusses on specific aspects of this only. Majestic has another measure called 'Citation Flow' and the two measures are often used in conjunction with each other.