Like most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with. We do try to not play this game if we can, but sometimes it is difficult! Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way through the jargon maze. We hope it helps.
Search Engine Optimisation
Search Engine Results Page
Social Media Marketing, ie marketing yourself on social networking sites like FaceBook, Twitter, Linked In, Google Plus, Pinterest, Instagram, etc.
Social Network Marketing, effectively the same as SMM, Social Media Marketing
An online platform, public or private, where most of the content is generated by the users themselves, and where this content can be shared with others. Facebook, Twitter, Google+, You Tube, Linked In, Pinterest, and Instagram are all well known examples, but there are many more.
A Pay Per Click advertising service offered on a social media platform. These can be very sophisticated and allow for very precise targeting by person type, age, sex and also can be delivered where there is relevant content in the social media account or postings. Timings can also be precisely determined.