Like most modern technical disciplines, the Web Marketing and SEO community has developed a mind-blowing array of new phrases and acronyms to baffle the world with. We do try to not play this game if we can, but sometimes it is difficult! Our Glossary below is our modest attempt to try to help our clients and potential clients weave their way through the jargon maze. We hope it helps.
This is Google's brand name for its Pay Per Click (PPC) service. When you do a search on Google they are shown as 'sponsored links' in the shaded area above the search engine results (the 'natural' or 'organic' listings of the main Google search engine) and in the column on the right. These are all paid for advertising.