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Uk Sleepers SEO Case Study

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+129% Sales Increase April14 to April16

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UK Sleepers

This ecommerce site was originally a new startup in the mid-noughties.  The UK sector leader now for several years and  No. 1 on Google for its main product line 'Railway Sleepers', the site has seen truly awesome growth.  Most of its products are in relation to garden improvements, so it is a very seasonal business, as you can see from the graph.  Still achieving huge sales growth, in the last two years sales have more than doubled. The figures shown are limited to 2010, so the growth is in relation to an already established website.

This ecommerce website project was commenced in 2007, and is one of several ecommerce websites we have designed, built and managed for our client.  Now in its 3rd iteration, the site now has a fully responsive design and uses our proprietry ecommerce/CMS platform.

SEO was commenced immediately on launch along with a complimentary Adwords campaign, and this strategy has been in place ever since.  The site was an immediate success and has grown steadily until now in 2016 it is clearly the sector leader.  Its latest website was launched last year and is now generating its highest sales ever.

Visitor Improvement since 2012 +339%
Google No 1 s 171
Top 5 Rankings (of 590 total) 256
Sales Increase April14 to April16 +129%
Google No 1 for Main Search Phrase Railway Sleepers
Search Engine Optimisation (On-site and Off-site)
Search Engine Results Monitoring & Analysis
Competitor Analysis
Website Popularity Improvement
Content Marketing
Keyword Analysis


Our SEO has gradually expanded to where we now monitor almost 600 search phrases, nearly 300 of which are in Google's top 10, with 171 No 1 positions.

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