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Uk Sleepers SEO Case Study

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+836.30% Visitor Improvement since 2010

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UK Sleepers

This eCommerce site was originally a new startup in the mid-noughties.  The UK sector leader now for several years and  No. 1 on Google for its main product line "Railway Sleepers", the site has seen truly awesome growth.  Most of its products are in relation to garden improvements, so it is a very seasonal business, as you can see from the graph.  Still achieving huge sales growth, in the past few years, sales have more than doubled. 

This ecommerce website project was commenced in 2007, and is one of several ecommerce websites we have designed, built and managed for our client.  Now in its 3rd iteration, the site now has a fully responsive design and uses our proprietry ecommerce/CMS platform.

SEO was commenced immediately on launch along with a complimentary Adwords campaign, and this strategy has been in place ever since.  The site was an immediate success and has grown steadily.

Visitor Improvement since 2010 +836.30%
Google No 1 s 245
Top 5 Rankings (of 844 total) 518
Google No 1 for Main Search Phrase Railway Sleepers
Search Engine Optimisation (On-site and Off-site)
Search Engine Results Monitoring & Analysis
Competitor Analysis
Website Popularity Improvement
Content Marketing
Conversion Rate Optimisation (CRO)
Customer Journey and Website Usability Analysis (UI, UX, CX)
Advanced Analytics, Goal Setting and Continuous Improvement
Keyword Analysis


Our SEO has gradually expanded to where we now monitor more than 880 search phrases, 572 of which are in Google top 10, with 245 No 1 positions.

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