The article below is repeated from WWB Online magazine.
Keeping your website mobile-friendly
Greg Poulson on how fashion retailers can adapt their websites to keep up with the latest technology. Greg Poulson, MD of web developer and SEO specialist Freetimers,� explains how fashion retailers can adapt their websites to keep up with the latest technology. Fashion is all about keeping pace with the latest trends. One of the most important technological trends in recent years has been the explosion in popularity of smartphones and tablets � which has significant implications for fashion retailers. The British fashion market is estimated to be worth �44bn with predictions that online sales will account for 11 per cent of all purchases by the end of 2013. With this in mind, fashion retailers must have a strong online presence in order to reach customers. However, desktop websites rarely convert successfully to a smaller screen.
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