Freetimers Web Marketing - Blog

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Freetimers SEO & Webmarketing Blog

Welcome to the Freetimers SEO & Web Marketing Blog!  This blog is entirely devoted to that beast of a subject, Online Marketing, a substantial segment of which is associated with SEO.  If you know us, you will also know that our SEO work is amongst the best anywhere, so we hope you will enjoy this blog and that you find it of some use.

So, happy SEO!

Greg Poulson, Managing Director, Freetimers

In our last post, we discussed our local SEO work, and in the last month, we have another great example of how quickly success can be achieved in substantially improving our client's Google search engine results (ie SERPS).

In this case, our client, a dental practice in Leicestershire recommended to Freetimers, had a website that was not achieving much at all in terms of first page positions. His web developers had done some very basic search engine optimisation, but so limited it did not come close to encompassing what the practice was trying to target. To make up for the lack of organic search results, the client was paying another fairly high priced agency to undertake a Google Adwords campaign, and also getting quite poor value for money. Our plan was to re-optimise the site, adding some targeted landing pages as well, and then to operate a monthly process of link popularity building, on-site SEO, and current referring content on a continuous improvement basis, to a ...

2012-01-16 | Posted in Uncategorised 0 Comments

Many business owners and managers in the UK and elsewhere tend to view the online marketing of their business and products as a one-off requirement that is fulfilled simply by having a website designed for them and placing it on the Internet. Unfortunately, those who do actually think this way couldn't be more wrong! The essential facts of the Internet immediately destroy this view about web marketing:

Your website is almost certainly not the only one in its field, and for most sites, it will be one of the thousands, perhaps millions, of websites available over the internet. Unless your site is hugely well known because of your brand (like Tesco, Coca Cola or Apple), most potential users of your site and potential customers of your products will not know who you are or your site's address. The online marketing of your site, therefore, must at least consider how people will find you, which today is primarily by using search engines like Google and Yahoo. The Internet chan...

2012-01-23 | Posted in Uncategorised 0 Comments
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