Many people are perhaps aware of Facebook, YouTube and Twitter, yet there are many other social media networks that are well worth considering if you want to fully engage with your target audience, and Pinterest is one of them.
Pinterest is a social media network that's well suited to imagery, so if your business's website has visually appealing images, the probability is that your 'pins' will get 're-pinned' (liked and shared) more frequently; helping your business reach a different audience.
Pinterest is useful tool for showcasing your products and your website content, whilst potentially directing Pinterest users to your website, and converting them into customers. If your website frequently publishes images; perhaps in blog posts, product pages or in news items, then Pinterest can be used to pin that content to a relevant board (fronted by the image in your website's content), possibly reaching an audience that wouldn't have been exposed to using other or existing social medi... Read More...
It's not always possible to provide an effective overview of a business on one dedicated page, and that's why LinkedIn has created showcase pages; allowing companies to create a separate page for various aspects of their business.
Some organisations will contain a selection of different teams or departments, and it can be beneficial for these teams to display their own messages, to their own audiences. Showcase pages are extensions of your LinkedIn company page, while there is a maximum of 10 free showcase pages for each business, making them ideal if you have numerous differentiating departments within your business.
Showcase pages are built to be more focused than company pages, mainly because they take a step away from the business as a whole, and focus only on one business department or section.
LinkedIn aims to help various businesses build 'trusting relationships' and by showcasing your business through unique pages, you're able to share more information about your busin... Read More...
Many businesses will aim to communicate with their customers on a daily basis through various social media accounts, but the content shared must be carefully considered if you're looking to build your brand and relationships with customers.
Conversing with customers and potential customers is an effective form of communication and social media is about being social and building relationships with different individuals, rather than just sending out snippets of old website content that customers may have already come across before.
To build a trusted brand, it's important to think about who your audience is and what they would be interested in before you make a decision on content you publish. They then may feel the need to return to your social media page for the valuable content and maintain a relationship with your brand. Your audience is not necessarily going to be the same on all of your social media accounts, and content on Facebook may need to be slightly different from the ... Read More...