Like many social media websites, Facebook is about engaging and socialising, making it ideal for businesses, particularly business to consumer (B2C) businesses, looking to reach their target audience, potentially through the use of pay per click (PPC) adverts.
With over a 650 million Facebook users, it could be foolish not to consider it as part of your company's marketing mix. Facebook's PPC advertising aims to help you not only reach numerous people, but to help you reach the right type of customer. It achieves this through targeting, which can include gender, age, likes and interests, relationship status, workplace and also the education of your target audience.
When a user clicks on your advert, they will be directed to the destination of your choice, whether it's a Facebook page or an external website. The pay per click service also presents the choice of a daily budget or a campaign lifetime budget, as well as the option of a cost per thousand impressions bid (CPM), or cost... Read More...
'Retargeting' is becoming an increasingly popular marketing technique that aims to make sure the website visitors that did slip away without making a purchase, are reminded afterwards about the missed opportunity, so they , ideally, do proceed when they come back to you next time.
In 2012 Facebook launched Facebook Ad Exchange (FBX), allowing companies to retarget potential customers on their Facebook page, adverts can even appear in their visitor's Facebook News Feed. With FBX, companies can use information collected elsewhere to retarget their previous visitors on Facebook.
Matching a visitor's browsing behaviour with a specific advert can improve click-through and enquiry rates substantially, and adverts can be placed on the right side bar, as well as the news feed. Precision is key with FBX, and adverts are likely to be seen within the first five minutes or the first hour on a visitor's Facebook page. News Feed adverts in particular are also ideal for mobiles, allowing a visi... Read More...
For all businesses, every customer is different, and so too are the potential customers, meaning it's very unlikely that one general advert will appeal to each of them in the same way, this is where dynamic remarketing can help.
Reaching out to previous customers can be a smart way to increase conversions, and Google's dynamic remarketing automatically creates customisable ads that can connect with shoppers, and not only show them other products they may be interested in, but also remind them of products they've looked at or purchased in the past.
Dynamic remarketing is made to be customised; and Google's remarketing tags lets you define your own remarketing lists, no matter how many. The tag for each website page helps create a customised advert by collecting valuable information from a specific customer, such as the ID of the product they viewed and the exact page they visited. Google provides remarketing lists to get you started, including all visitors, general visitors, produ... Read More...
Social media websites provide much more than the opportunity to connect with people and share information, they also provide businesses with the opportunity to acquire new customers and LinkedIn are no different.
LinkedIn Ads use targeted advertising to 'reach your ideal customers' and each advertisement can take a different form, such as video, text and image, or text only. Through the use of powerful business-to-business (B2B) targeting filters, LinkedIn can potentially provide precise adverts to a large professional audience.
Targeting filters include geography, job function, seniority, and industry, and similarly to Facebook, LinkedIn can offer advertisement placement in its newsfeed as well as the right hand sidebar. With LinkedIn Ads, there are no long term contracts whatsoever and adverts can be stopped at any time.
LinkedIn advertisements are accessible across web, mobile and tablet, helping to increase brand awareness, and the only thing required to get an ad campaign... Read More...
Today many of the major online portals and search engines provide pay per Click (PPC) advertising services, and it's important to choose one that is suited to your own requirements.
As the name suggests, PPC providers charge businesses each time a potential customer clicks on their advert; consequentially being redirected to a company's main website. The price you pay for each 'click through' is mainly determined by the sector and the competitors who are advertising for the same type of products and services.
Google AdWords is one of the most popular PPC services because of Google's large audience and due to the fact that they can reach a targeted audience using multiple channels with search engine and banner advertisements. Although the majority of people do use Google for searches, Bing Ads offer an additional platform while other search engine marketing (SEM) campaigns can be imported into Bing Ads
Social Media Networks take a PPC approach to advertising, and Facebook Ads a... Read More...
Pay per Click Marketing (PPC) can be one of the most effective online marketing methods, especially if a campaign is set up and managed appropriately.
Today there are a range of PPC providers, including: Google AdWords, Bing Ads, Facebook Ads, LinkedIn Ads and Foursquare Ads. This does not necessarily mean you have to choose one pay per click provider, you could use various platforms to form part of a successful pay per click campaign.
Google AdWords and Bing Ads are both search engine pay per click providers. They allow you to bid on search phrases that are relevant to your business, and if your bid is deemed high enough, you will pay that fee each time a potential customer clicks on your advert.
Facebook Ads can help you reach your target audience by specifying their location, age, gender and interests. You can then create an advertisement that is targeted to the customer you want your advertisement to attract. LinkedIn Ads is another popular social media PPC provider, and i... Read More...