Getting your site higher in Google
Having your website rank highly in Google is one of the major necessities for attaining your goal's on the internet, particularly if increasing visitor rates or sales are important for you.
I know for most of our clients this is definitely the case! So what's involved? How do you it?
1. Self Help SEO
First of all, Google likes content. In fact I'd go further—the way Google behaves they love content. Why? Because they like discriminating against businesses! First and foremost, Google wants you to use Google Adwords, its Pay Per Click (PPC) service. Adwords is where Google makes its money, and why they're worth $50Billion and we're not. So, what Google does is use every subtle little trick it can think of to force businesses to use Adwords. As a balancing act with people using its search engine, Google then presents itself as the search engine that can find you the best, most relevant content. It therefore favours sites with a lot o... Read More...
Many business owners and managers in the UK and elsewhere tend to view the online marketing of their business and products as a one-off requirement that is fulfilled simply by having a website designed for them, and placing it on the Internet. Unfortunately, those who do actually think this way couldn't be more wrong!
The essential facts of the Internet immediately destroys this view about web marketing:
Your website is almost certainly not the only one in its field, and for most sites, it will be one of thousands, perhaps millions, of websites available over the internet. Unless your site is hugely well known because of your brand (like Tesco, Coca Cola or Apple), most potential users of your site, and potential customers of your products will not know who you are or your site's address. The online marketing of your site therefore must at least consider how people will find you, which today is primarily by using search engines like Google and Yahoo.
The Internet changes liter... Read More...
The article below is repeated from Business Matters online magazine.
Greg Poulson of web developers and SEO specialists Freetimers (www.freetimers.co.uk) looks at how advances in internet technology have affected businesses, offering an insight into the future.
It's hard to imagine how a business could function effectively in 2013 without the internet. Yet the development of the World Wide Web by Tim Berners-Lee and his team came about relatively recently in 1989, whilst internet giants like Amazon and Google first appeared on the scene in the 1990s.
As one of the pioneers of early web design, I have seen huge changes in the industry. Initially, the internet was much like an empty street – not much traffic and it was easy to get people's attention. In fact, when my company F reetimers built its first client ecommerce site in 1998, there were only 400 competing sites worldwide. However, times have changed and that figure is now several million, meaning that whichever industry ... Read More...
A blog can be an effective part of a web marketing strategy, especially if it is set up and managed correctly.
Blogs can be significant to businesses who really want to connect with their customers and understand them better. A blog can work alongside your website and give your company a voice, allowing you to talk about whatever you like, perhaps your business's latest products, which can potentially increase sales.
Blogs can work within a social media marketing mix, and because networks such as Twitter have limited characters for their posts, links to your blog can be posted on social media pages to provide your target audience with additional relevant content across all major platforms on a regular basis.
Like websites, blogs do require regular maintenance, and it's important to keep your blog fresh and up to date, especially if you want to increase visitor rates, enquiries, conversions, sales and return on investment for your business (ROI).
Creating a blog to form part... Read More...