Freetimers Web Marketing - Building your Brand on Social Media Networks Freetimers Web Marketing - Building your Brand on Social Media Networks

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Many businesses will aim to communicate with their customers on a daily basis through various social media accounts, but the content shared must be carefully considered if you're looking to build your brand and relationships with customers. Conversing with customers and potential customers is an effective form of communication and social media is about being social and building relationships with different individuals, rather than just sending out snippets of old website content that customers may have already come across before. To build a trusted brand, it's important to think about who your audience is and what they would be interested in before you make a decision on the content you publish.

They then may feel the need to return to your social media page for the valuable content and maintain a relationship with your brand. Your audience is not necessarily going to be the same on all of your social media accounts, and content on Facebook may need to be slightly different from the content you post on Linked In or Twitter. Too much repetition on social media accounts or lack of engagement can discourage your 'fans' or 'followers' from revisiting your social media page, meaning it can be beneficial to not become too predictable with the type of content you publish.

Updating your social media accounts with fresh, engaging content is a good way to build your brand, and conversing with your audience on all of your social media accounts helps to build relationships. It also shows your audience that there is a human at the other end who can respond to their questions and comments, which ultimately improves trust.  

2014-05-07 | Posted in Uncategorised 0 Comments
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