Freetimers Web Marketing - Choosing the right PPC Campaign for your Business Freetimers Web Marketing - Choosing the right PPC Campaign for your Business

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Today many of the major online portals and search engines provide pay per click (PPC) advertising services, and it's important to choose one that is suited to your own requirements.

As the name suggests, PPC providers charge businesses each time a potential customer clicks on their advert; consequentially being redirected to a company's main website. The price you pay for each 'click-through' is mainly determined by the sector and the competitors who are advertising for the same type of products and services.

Google AdWords is one of the most popular PPC services because of Google's large audience and due to the fact that they can reach a targeted audience using multiple channels with search engine and banner advertisements. Although the majority of people do use Google for searches, Bing Ads offer an additional platform while other search engine marketing (SEM) campaigns can be imported into Bing Ads Social Media Networks take a PPC approach to advertise, and Facebook Ads allows businesses to target a specific audience by using specific information such as location, interests, age and gender.

Facebook Ads can then appear in a person's news feed, in the right-hand side panel, and occasionally on other websites too. LinkedIn Ads can prove beneficial for businesses wanting to target a largely professional user base, targeting individuals by job title, job function, seniority, industry and company size. One of the most recent PPC providers is Foursquare, a social network that aims to help businesses attract nearby potential customers who are ready to part with their money. Foursquare users may be searching specifically for a business's product or searching for a place to visit next on their smartphone or tablet, and it's in their search where Foursquare PPC advertisements will appear. Freetimers has helped many clients set up and manage PPC campaigns, and we can help make sure you use PPC to attract your target audience and improve sales, conversions and return on investment (ROI).

We are currently offering a Google AdWords voucher for new clients; turning 25 of advertising credit into 100, to find out more get in touch with Freetimers today on 0800 4584260.

2013-10-22 | Posted in Uncategorised 0 Comments
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