Google Test Center - Googles Test Data Centers Changes Sept 2009 - Google Test Center Google Test Center - Googles Test Data Centers Changes Sept 2009 - Google Test Center

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This article describes analyses and critique's Googles latest indexing changes. SEO specialists have been noticing a lot of changes in the SERP's (search engine results page) recently, with some keywords completely dropping out of the top 100 and others prospering. Usually, Google rolls out these changes to reflect on current spamming techniques with my theory being they are discounting blog spamming, article writing spam and other forms of SMM (social media marketing) spam. Simply because they are relatively easy to artificially inflate to maximise linking and page rank, in turn affecting the Google SERP's.

Googles Test Center

Methods of which Google is marking up against is simply dropping links into blog pages and popular articles which in turn relate to the total backlinks a page is building up, and so artificially inflating the presumed authority that a website has by increasing non-reciprical links.

Have a read through the lens, there is more SEO lens listed at the bottom for more help, hints, advice and techniques involved in Google Search Engine Optimisation.

With a view to completely separating themselves from page rank all-together Googles strategy would to first notice all possible ways of artificially inflating PR, blog spam being one method. Results are showing around 12-15 places different from expected although this seems to be going back to normal rankings now. You can find this out by searching in Google and hovering the mouse over the cache button below each result and looking in the bottom left-hand corner (diagram below)."

SEO Being Affected By Google Test Center??

The Google Search Engine Results Page Picture above shows the "209" test centre, if you're seeing similar results on the test centre, stick it out with the adverse result, Google should be back to normal soon. Once they finish "dancing" around you should see a "74" data centre in the bottom left. That's Google's normal index, if this is showing your results now then they WILL be there when the data centre returns to normal.

Cost On Your SEO Time and Money!

If you see "74" at the start of the Google data centre IP then your Search Engine results are fine and are being displayed on the normal Google indexing system, though if your seeing "209" then the results showing are still in the data update, and so are very much changeable. It is not a cause for concern at the moment, although keep checking your SEO to see when your results pages are back on the standard data centre and view any changes made in SERP's.

Some SEO clients have experienced rapid growth and fall during the new indexing procedure, some falling out of the top 100 for no fault of their own but some are flying to the top. In my opinion mainly due to URL naming.

Generally, in my opinion, Google is now producing algorithm criteria which hugely favour older sites, authoritative linking strategy and a lower keyword density than before (perhaps 3-5%). From what I can see with my clients and my own personal sites, indexing seems to be including new sites quicker than before and including them straight into its current index if they were included in the test centre previously. In a couple of circumstances I have spotted previously low ranking sites fly into the top 10, simply because of their domain name being spot on (generally from luck more than judgement when purchasing the URL).

The "Against Blogs" Slap?

The "slap" was a theoretical name bought about by Googles algorithm changes, which as I mentioned earlier is more than like a predetermined starter for the more recent changes. SEO specialists would say that Googles PR system is almost certainly going to be vanquished into the depths of SEO history and will soon be replaced by a more complex dating/history system, analysis shows that sites are too-ing and throw-ing between the SERP's more than ever due to small changes in on-site SEO!

Squidoo was supposedly "slapped" into submission for being able to artificially inflate links using the Blurb system (although recently changed). The system involved users placing links on the most popular lens' in Squidoo ranks, to gain visitors to their site based on the popularity of that lens.

Was The Squidoo Slap Real Or A Simple "Against Blog" Algorithm?

1999-11-30 | Posted in Uncategorised 0 Comments
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