Freetimers Web Marketing - How much are you worth to Google? Freetimers Web Marketing - How much are you worth to Google?

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If you're an iOS user - about $1b according to analysts Morgan Stanley. But why would Google happily pay in excess of an estimated £641 million to one of their biggest rivals? According to reports, Google take only 25 cents from every dollar they earn advertising on iOS, with Apple taking the rest. But apparently, it's the price they are willing to pay to keep iOS users from jumping ship to Microsoft's Bing search engines. However, Google doesn't come away empty handed - every search carried out provides them with data which they store. “Google has worked hard to ensure the popularity of their search engine and are keen to protect that popularity – even if it means giving Apple a large chunk of their advertising revenues,” comments Greg Poulson of Freetimers.
2013-02-25 | Posted in Uncategorised 0 Comments
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