Freetimers Web Marketing - Social Media Marketing for Strong Customer Relationships Freetimers Web Marketing - Social Media Marketing for Strong Customer Relationships

Freetimers Web Marketing - Blog

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With billions of people spending hours on social media networks, social media marketing (SMM) can be one of the most important elements of an online marketing strategy for most businesses. Twitter, Facebook, and YouTube are among the most popular social media websites, with each having a unique environment and a set of specific benefits, but one thing they all share in common is the opportunity to engage and build relationships with customers. Social media networks can be used to ask your target audience questions, and show you're taking an interest in their needs. For detailed feedback, polls can be published on Twitter, Facebook and LinkedIn, potentially helping your business make any necessary improvements. Positive feedback on social media networks can help increase conversions and sales; with one customer's positive experience potentially persuading another social media user to purchase from you without reluctance. On the other hand, dealing well with negative feedback can be equally as important, especially across social media platforms. Not only is it simple to engage with customers; they can engage with you and because of this, some complaints are likely to be made in the form of negative comments, and to avoid a damaged reputation, they must be dealt with quickly and correctly. “Reputation management” is a service that is being taken seriously now by many larger businesses, but it can be equally important for smaller companies. Taking a similar direct approach from email marketing, SMM can be used to maintain strong relationships with customers, especially if posts are made regularly. The more posts are published; the more likely people are to share your content, expanding its reach and potentially being directed to your website. Custom blogs can also be created, and because Twitter allows a maximum of 140 characters per post, blogs can perhaps offer more freedom, and they can also be used to share content from each social media platform, with links directing visitors to and from each network as well as the business's main website. For greater business exposure, increased conversions, sales and return on investment (ROI), Freetimers can help your business incorporate SMM into your marketing mix. If required, our in house copywriters can regularly produce social media content to save time and help you maintain and enhance relationships with your customers. To find out more, call us today on 0800-4584260.
2013-10-24 | Posted in Uncategorised 0 Comments
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