Freetimers Web Marketing - Use Facebook PPC to reach your target audience Freetimers Web Marketing - Use Facebook PPC to reach your target audience

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Like many social media websites, Facebook is about engaging and socialising, making it ideal for businesses, particularly business to consumer (B2C) businesses, looking to reach their target audience, potentially through the use of pay per click (PPC) adverts.

With over a 650 million Facebook users, it could be foolish not to consider it as part of your company's marketing mix. Facebook's PPC advertising aims to help you not only reach numerous people, but to help you reach the right type of customer. It achieves this through targeting, which can include gender, age, likes and interests, relationship status, workplace and also the education of your target audience.

When a user clicks on your advert, they will be directed to the destination of your choice, whether it's a Facebook page or an external website. The pay per click service also presents the choice of a daily budget or a campaign lifetime budget, as well as the option of a cost per thousand impressions bid (CPM), or cost per click bid (CPC).

Once decided, a Facebook PPC user will only pay for the clicks or impressions they receive, up to the amount of their budget. To get started with Facebook's pay per click advertising, a Facebook page is needed, then a company can communicate with its customers and potential customers, and create adverts to attract new visitors, increase 'fans', and ultimately boost return on investment (ROI).

To find out more about the type of customers you'd like to attract and to set up a Facebook PPC campaign with an experienced marketing team by your side, get in touch with Freetimers today.

2013-10-04 | Posted in Uncategorised 0 Comments
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